The goal of the DNFBA is to create a vibrant, pedestrian-friendly neighborhood, with commercial, retail and residential development elements that service several market segments and ultimately result in capturing more tourist visitation to Downtown Niagara Falls. As a member of the DNFBA, you will be part of a downtown business community that is willing to work collaboratively with its members, property owners, community partners, commercial tenants, and city government to promote and strengthen Niagara Falls, NY, USA.